Let’s face it, skaters don’t blab about their lifestyles or originality. They also don’t talk about their skateboards being revolutionary or patent-pending. Skaters care about skating hard and having fun, which means they need the best equipment available. So it’s obvious. Let’s focus on making products that are better than the rest and let skaters choose their own words to describe them. For example, wheel bite sucks. It’s been a problem for decades: turn too hard and fall down. Not anymore. Push the limits on ALPHA trucks without getting served. Seriously. Also, you shouldn’t have to lug around a tool chest to adjust your skateboard, and skate tools that break or don’t have what you need are useless. Enter the MICRO tool. You’ll spend less time tinkering so you can finish that game of S.K.A.T.E. Skateboarding is about skating hard and having fun. ALPHA is about making it happen. | 
