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Jart Skateboard Decks
Jart started out in 2001 in Irún (the Basque Country) as a business project led by the Iraola brothers. Coming from a family with great experience in the Wood Sector located in a coastal area were board sports are almost a must, these young skaters aimed to apply their traditional knowledge of wood to innovation in the skateboard factory.
After a period of experimentation and adjustment, the brand began to establish itself and develop a positive outlook for the future. In a very short time, thanks to the individual drive of the Iraola brothers and the workforce that backs the Jart Skateboards adventure, they were able to revitalize the Spanish skate scene and people began to look at it in a different way, both at home and abroad. The philosophy of skate “Made in Europe” was being defined.
The logo is Jart Skateboards’ most visible mark, and a clear sign of the corporate identity that has gradually been consolidated. It represents the annual rings on the tree trunks that provide the wood, as the raw material to make a skateboard.