Robert Lance and Jason Lee teamed up to design the new Prime Heritage skateboard decks. The “Dough Bowie” series pays homage to the one and only Man Who Sold the World – David Bowie. Featuring his iconic lightning bolt, these decks are whimsical, weird, and perfect for anyone who is a little bit “out there.”
Prime Wood was founded in 1930 by a young, dedicated Italian-American business man named Ceasare Tuccinardi. Ceasare started out primarily handcrafting quality furniture, and was very successful in making custom breakfast nooks. Shortly after launching his business, Ceasare’s three sons, Phil, Louie and Lorrie, were born. It wasn’t long before Prime became a family affair.
Phil, Louie and Lorrie all retired in 2008 and sold the Prime business to longtime skateboarder and musician Scott Holloway. Scott has since relocated the USA production facility to South Pasadena in Los Angeles County. Today each and every employee at Prime is also a passionate skateboarder, which ensures that their skateboards are made by individuals who really care about the quality of our products. This is obvious from the moment you step on a Prime Heritage deck!
Unlike Prime Heritage, which has been around forever, these limited edition Dough Bowie decks will go fast. Make sure to grab yours while they’re still available!
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